LearnitAll.com online video training

Improve Your Sites SEF

Improving your sites Search Engine Friendliness will make a significant impact on your website's Traffic which through proper conversion adds up to new business.

There are many important areas on your website which modified properly will help your Search Engine Position.

1. Title Bar - This is the very top bar on your browser that diplays the current website's title and the browser name. - It is important to have a short descriptive title related to the information on each page of the site instead of just a word. As an example instead of "Contact Us" on the title bar it would be better to have "Contact LearnitAll.com for free online joomla video training and help files".
   On a Joomla site this is sometimes accomplished by putting the longer title into the Alias field under the Title field when creating a new article or page. Using a SEF Component like SH404 you will be able to display the Alias field as the Title Bar instead of the usual title field.
2. URL - The URL area on the browser is usually just below the title where you can see the current website address or URL as an example: http://www.learnitall.com/index.php Having a longer more descriptive URL is also very helpful, as an example instead of just having http://www.learnitall.com/contact.php you would be better to have http://www.learnitall.com/free-joomla-video-training/tutorials-and-help/contact-learn-it-all.html
   This is accomplished on a Joomla site by Creating a Section called: free-joomla-video-training and a category called: tutorials-and-help and an Alias title of: contact-learn-it-all
   You can have your Joomla SEF Component display the Section and Category in your URL field as well as the Alias title. You can see how that would be more descriptive and search engine friendly.
3. Meta Keywords - this is in your Global configuration in Joomla but also exists on every new article you create. Keywords are very important but it's also important how many keywords you use. I suggest using 5 keywords on each page. tyr to think about what someone may type into Gogle to find you and use those as keywords. As an Example for LearnItAll.com I may use: learn, joomla, free, video, training,
4. Meta Description - This is also very important and should contain the keywords that you just put into the Meta Keywords section. Your description can be a few lines long. Make sure it is very descriptive and contains words and terms that someone would type into the search engines to find you.
5. Alt Tags - Alt Tags are text descriptions for your images. Originaly used for browsers that couldn't display images, alt tags are read by the search engines and adding good descriptive text can add value to your site adding up to a better search engine position.
6. Content - We always use the term "Content is King". Content is very important on your website and updating or adding new content on a regular basis will help drive search engine traffic and keep visitors coming back. Search Engines have "Bots" they send out to crawl your site for content and other variables like the ones listed above. A search engine may send a Bot out to your site every few days in the beginning, as time passes the Bot and it's Search Engine evaluate the need to come back to your site to check for new content and changes. If you have no changes to your website content the Bot may decide to come back less often and if there are no changes to your content for an even longer period of time the Bot will come back at even further intervals. In the same way that works if you add content to your site on a regular basis the Bots will be back even more often giving you a better chance to climb to the top of the search engine. This is why when you hear something on the news that just happened and you type it into Google, Bing or Yahoo it usually comes up right away on sites like CNN news. They add so much content on a steady basis so the search engines would have dedicated Bots for those sites that continuosly crawl the site for new news articles that have just been posted. That doesn't usually happen with regular sites.